Heroes Go Hollywood

All Are Our Heroes Documentary to be Shown at the 2010 International Family Film Festival

LAWRENCEVILLE – All our heroes have gone Hollywood! A documentary short film on the All Are Our Heroes project, designed to raise awareness about cancer, will be screened at the 2010 International Family Film Festival in Hollywood this week.

The documentary, produced by Tillman Allen Greer, follows the 2009 All Are Our Heroes initiative, a song project inspired by the American Cancer Society’s Relay For Live event. The Heroes song, written by media and marketing entrepreneur David Greer, was produced to raise and sustain awareness about the fight against cancer and spread a message of faith, hope and love.

The All Are Our Heroes short film, chosen from among a record number of submissions representing 23 countries, 24 states and 29 film schools, will be screened on Fri., Mar. 12, at the Raleigh Studios in the heart of Hollywood. The film has also made it into the finals of the Newport Beach Film Festival.

The International Family Film Festival was launched in 1993 to educate, cultivate and elevate the family film genre by advocating and encouraging the creation and sharing of family films and screenplays. This year’s theme is Family Stories are Timeless.

“The primary goal of the All Are Our Heroes project is to raise and sustain awareness about the fight against cancer and to celebrate cancer survivors and caregivers, so having the Heroes story showcased to an audience of this scope really furthers our work,” says Greer, president of Tillman Allen Greer.

“To be able to share the stories of our Heroes -- these survivors and families who touched our hearts tremendously -- is very fulfilling,” he adds. The film features interviews with the 2009 Hero survivors, behind-the-scenes coverage of the making of the song, and the song’s performance and footage from Gwinnett County’s Relay For Life event.

Greer was inspired to write the Heroes song by the Relay For Life celebration in Gwinnett, the largest in the world. He brought in 15-year-old Rachel Farley as a co-writer and a singer, ultimately producing a song that became an anthem for all those touched by cancer.

With the help of Tree Sounds Studios in Norcross, and sponsors like Elekta, Inc., Gary Martin Hays and Gwinnett Magazine, CDs were produced and made available for Relay teams across the county to use as a fund raising tool. Grammy nominated singer-songwriter Shawn Mullins joined the Heroes team to produce the song. Also joining Mullins and Rachel were some inspirational back-up singers – six young childhood cancer survivors who lent their voices to the song's ending chorus.

The song become the touchpoint for the All Are Our Heroes Facebook Group, numbering over 7,200 from virtually every state in the U.S. and more than 20 countries worldwide. More than 25,000 CDs were produced and distributed, used to secure donations for cancer organizations estimated at over $100,000. Additionally, Elekta sponsored an All Are Our Heroes celebration for the cause, leading to a donation of $45,000 to The American Cancer Society.

Presenting sponsors for the 2009 All Are Our Heroes project include Elekta, a healthcare company pioneering significant innovations for the treatment of cancer and brain disorders, Gary Martin Hays and Associates and Gwinnett Magazine. Other sponsors include Allgood Pest Solutions, Primerica, Tree Leaf Music and Suburban Hematology-Oncology Associates, plus numerous others who donated professional services.

Visit AllAreOurHeroes.com to support the heroes and join the dreamers.

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About All Are Our Heroes
The All Are Our Heroes song project is an initiative of Tillman Allen Greer, a marketing and media firm based in Lawrenceville, Ga. Launched in 1996 by David Greer, the firm provides comprehensive marketing strategy and creative services to clients in a range of business sectors. Hear the song, meet our heroes and learn how you can get involved at www.AllAreOurHeroes.com.